Zen Diamond has launched a new line of bespoke Rakhi hampers tailored for both men and women. The curated offerings aim to elevate Raksha Bandhan gifting by fusing nostalgic elements with contemporary design and luxury.

The hampers, now available across select stores and online, feature a mix of accessories, jewellery, and fragrances designed to reflect personal style while honouring the emotional significance of the festival.

For men, the brand has introduced a standout piece—the 25 paise coin bracelet, combining vintage Indian currency with a diamond accent, symbolising shared memories and understated refinement. Other items in the hamper include a diamond-detailed pen with modern features like a stylus and LED light, a collection of ties subtly accented with diamonds, and a set of perfumes in four distinct variants: Sapphire, Diamond, Emerald, and Ruby.

The women’s hamper includes a more delicate 2 paise coin bracelet with floral motifs and a diamond centre, a rose gold pendant designed for everyday elegance, a sleek adjustable bracelet for stacking or solo wear, and a matching line of women’s fragrances inspired by gemstones.

Zen Diamond’s approach to Rakhi gifting underscores a broader shift in consumer preferences toward meaningful, design-led gifts that combine tradition with a modern aesthetic. The brand also offers a customisation option, allowing customers to curate their own hampers based on personal preferences.

With over 400 stores worldwide, Zen Diamond continues to expand its footprint in India with offerings that speak to new-age consumers looking for both emotional and luxury value in their purchases.