The Shakti collection features over 100 designs, including earrings, pendants, anklets, nose pins, and hair accessories. Crafted in 925 pure silver and designed for sensitive skin, the range is positioned as accessible luxury, with prices starting at 799 for nose pins and 1,799 for earrings.

Speaking about the inspiration behind Shakti, Anna Giulia Chicco shared,

“When I last visited India during Navratri, I was in awe of the colours, the vibrancy, and the energy of the festival. That spirit of celebration inspired me deeply. With Shakti, I wanted to honour that power and merge it with Italian elegance, creating jewellery that carries both meaning and beauty. To me, Shakti is not just about design; it’s about celebrating the true potential that lies in every woman.”

The designs draw from the nurturing spirit of Maa Durga and the regal elegance of a Maharani, reimagined into lightweight, wearable forms. Anna, a graduate of IED Turin with over five years of international design experience, infuses her European sensibilities into the collection, balancing Italian sophistication with Indian symbolism.

The pieces showcase White CZ, Golden, Light Orange, and Orange Red stones, along with pearls in round, drop, and mogra bead forms. These are paired with platings in Rose Gold, Silver, and Yellow Gold, resulting in jewellery that combines grandeur with everyday versatility.

More than just ornaments, Shakti is presented as an ode to today’s woman—strong yet graceful, traditional yet modern, rooted yet forward-looking.