The launch event in Mysuru was graced by chief guests Malathi, Sinchana, Shuba, Keerthana Swamy, Anjum Afreen, and Reshma, alongside South Zonal Head P. Sharafuddeen and the Malabar management team.

Inspired by the uniqueness of both gemstones and women, Vyana is crafted in 18kt and 22kt gold, blending diamond-like brilliance with a vibrant palette of gemstones. The collection features fluid, lightweight silhouettes that are trendy yet timeless—ideal for the modern Indian woman navigating traditions, trends, and contemporary lifestyles.

Alongside Vyana, the brand is also showcasing a curated range of traditional jewellery featuring uncut diamonds and gemstones at its ongoing Gemstone Jewellery Festival. As part of the festival, customers can avail up to 25% off on making charges across gemstone and uncut diamond pieces.

Commenting on the launch, M.P. Ahammed, Chairman of Malabar Group, said, “Vyana is more than a jewellery collection. Every gemstone in Vyana tells a story of strength, grace, and individuality. Just like the women who wear it, each piece radiates a brilliance that is truly one-of-a-kind.”

The unveiling is supported by a brand campaign titled ‘Just Like Me’, featuring actress and brand ambassador Srinidhi Shetty, who embodies the spirit of Vyana.