Heer by GIVA, the newly launched gold and lab-grown diamond brand from GIVA, has unveiled its first campaign #AmiHeer, a powerful celebration of the modern woman and the many roles she embodies. Breaking away from traditional jewellery advertising, the campaign adopts an influencer-first approach, blending digital storytelling with on-ground activations.
Heer by GIVA, the newly launched gold and lab-grown diamond brand from GIVA, has rolled out its maiden campaign #AmiHeer, a celebration of today’s woman and the many roles she embodies. Drawing inspiration from the multiple forms of the Devi, the campaign positions Heer jewellery as a “divine sparkle” that reflects individuality and strength.
Marking a departure from conventional jewellery advertising, Heer by GIVA has adopted an influencer-first strategy, enlisting 200–300 creators to lead the storytelling through digital platforms and immersive store experiences. The campaign is being further amplified with ATL and BTL activations, including hoardings, CGI-led digital content, and dedicated Heer sections across 130 GIVA stores.
Commenting on the launch, Resha Jain, Chief Brand Officer, GIVA, said the campaign is designed to resonate emotionally by honouring the multiple identities of women, while moving beyond purely transactional communication. Ishendra Agarwal, Founder of GIVA, added that Heer represents the company’s commitment to building a modern, design-led and sustainable brand in the gold and lab-grown diamond category.
With #AmiHeer, Heer by GIVA aims to carve out a distinctive space in India’s evolving jewellery market by blending emotional storytelling, innovative formats, and community-driven engagement.
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