“This festive season, the spirit of Dhanteras is as vibrant as ever. Gold buying during this time remains deeply rooted in our traditions, and we are seeing steady pre-bookings coming in. The charm of this festival continues to grow stronger each year. The rise in gold prices further reinforces its position as both an emotional and financial investment, which keeps market sentiment extremely positive.
Silver, too, is witnessing remarkable momentum. The current shortage of silver bullion and coins has fuelled demand, while silver jewellery continues to gain popularity as a symbol of prosperity. The excitement among buyers is clearly visible. Young consumers, in particular, are driving this trend, seeking unique and expressive pieces. Studded jewellery, featuring enamel work and coloured gemstones, is increasingly appealing to them for its creativity and individuality.
Platinum, on the other hand, is seeing a strong rise in men’s jewellery, with demand nearly 20% higher than last year. Overall, we anticipate a 10–15% increase in volume-based sales and a 40–45% growth in value terms compared to the previous festive season. The market sentiment is upbeat, and we are optimistic about a strong Dhanteras ahead.”

Vikas Kataria, Promoter, D.P.  Abhushan Ltd.