Senco Gold & Diamonds, one of India’s most trusted jewellery brands, has achieved record-breaking retail sales of over Rs 1,700 crore in October 2025 — the highest monthly sales in its 85-year legacy. The performance reflects a 56% year-on-year (YoY) growth, driven by strong festive buying during Diwali and Dhanteras.

Gold sales value surged 60% YoY, while diamonds recorded a 32% YoY increase. Despite gold prices touching an all-time high of Rs 132,294 per 10 grams on October 31, the company saw growth in both value and volume — 4% in gold, 5% in diamonds, and 8% in silver.

The festive performance was supported by new collection launches, improved consumer sentiment, and attractive festive schemes that boosted customer footfalls across its pan-India network and e-commerce platform.

"These record numbers reflect a very positive customer sentiment, indicating which way the graph will go in the months to come. We are fully prepared to meet the strong demand in the upcoming wedding season and through Q3 and Q4. Our teams are committed to constantly launching exciting new designs as per customer preference across India. We are rigorously working on ensuring operating leverage, enhanced EBITDA, and improvement in Inventory Management to enhance Return on Capital Employed (ROCE) and Return on Equity (ROE)," said Suvankar Sen, Managing Director & CEO of Senco Gold & Diamonds.

For Q1, Q2, and the first month of Q3 FY26, Senco reported 25% YoY retail value growth, including 19% Same Store Sales Growth (SSSG). The brand also expanded its retail footprint with three new showrooms in Itawa, Bikaner, and Dehradun, bringing its total network to 185 stores in India and 2 in Dubai, alongside 8 Sennes lifestyle accessory showrooms.