Aisshpra Gems & Jewels, one of Uttar Pradesh’s most respected jewellery brands known for its values of Transparency, Integrity, and Ethics (TIE), has unveiled Sultanpur’s largest and most luxurious jewellery destination. The new showroom, located at Civil Lines near the Bus Stand, was formally inaugurated by the Cabinet Minister for Industrial Development, Shri Nand Gopal Gupta ‘Nandi’.

The launch marks a significant milestone in Aisshpra’s expansion strategy as Sultanpur emerges as a growing market for fine and bridal jewellery. With 12 successful showrooms across major cities in the state, the brand continues to strengthen its presence across Central Uttar Pradesh.

The expansive showroom houses an extensive offering — from Gold, Antique, Turkish, Bridal and Temple Jewellery to Exclusive Diamond Collections, Silver Artefacts, and Anklets — bringing a wide spectrum of craftsmanship under one roof. To mark the occasion, Aisshpra announced an inaugural offer of up to 50% off on making charges for both gold and diamond jewellery.

Speaking at the event, Minister Shri Nand Gopal Gupta ‘Nandi’ stated, “This is not merely the opening of a showroom, but a step forward in regional economic growth and opportunity. Aisshpra brings trust, design excellence, and complete transparency to customers in Sultanpur. I extend my best wishes to the team for this new beginning.”

Commenting on the brand’s vision, Atul Saraf of Aisshpra Gems & Jewels, said, “Our legacy has always been built on trust. With this store, we aim to blend tradition with elegance and redefine jewellery shopping in Sultanpur.”

Anoop Saraf, Director, added, “Our expansion is guided by our core TIE values. We look forward to serving Sultanpur with the same quality and commitment that Aisshpra is known for across Uttar Pradesh.”

With its legacy tracing back to 1940, Aisshpra continues to inspire trust across families and generations — now bringing its distinguished craftsmanship to Sultanpur.