Jos Alukkas, one of India’s most trusted names in quality, innovation, and contemporary jewellery design, has unveiled Shubha Mangalyam, a new bridal line celebrating the grandeur and emotion of Indian weddings. The collection was officially launched by Brand Ambassador and acclaimed actor Keerthy Suresh, who graced the unveiling with elegance and poise.

“The Shubha Mangalyam Wedding Collection draws inspiration from the rich temple artistry of South India. Each creation is crafted with care and designed to be cherished for generations,” said Keerthy Suresh during the launch.

Speaking on the vision behind the collection, Paul Alukkas of Jos Alukkas shared, “Every wedding is a sacred celebration – a union of tradition, emotion, and legacy. Shubha Mangalyam captures this essence through designs that blend heritage with contemporary finesse. Our in-house designers, along with master craftsmen from across India, have meticulously created each piece of the temple jewellery to honour our cultural artistry. With Shubha Mangalyam, we invite you to celebrate family, love, and tradition.”

The new Shubha Mangalyam Wedding Jewellery Collection offers a diverse range of designs for every bride — from opulent Vaddanam pieces to intricately crafted harams, chokers, necklaces, odiyanams, and bangles, each reflecting the depth of South Indian gold jewellery traditions. Every piece undergoes stringent quality checks and carries BIS HUID certification, reaffirming the brand’s commitment to authenticity and excellence.

A tribute to India’s rich wedding culture, Shubha Mangalyam is positioned as a complete bridal destination — elegant, eternal, and deeply rooted in temple artistry. The exclusive collection is now available across all Jos Alukkas outlets.