Litestyle by PNG Jewellers has opened a new standalone store at Ideal Landmark Complex, Viman Nagar, Pune. The outlet marks the contemporary fine jewellery brand’s fourth store in Pune and its fifth overall.

Spanning 600 sq ft, the Viman Nagar store takes the total number of PNG Jewellers stores across formats to 66. The location was selected to serve urban customers seeking lightweight jewellery with design-led offerings.

The store was inaugurated by actress Sai Tamhankar. The opening aligns with Litestyle’s ongoing retail expansion strategy in Pune, one of its key focus markets.

The outlet houses Litestyle collections crafted in 14 karat, 18 karat and 22 karat gold, along with 18 karat diamond jewellery. The assortment is positioned around lightweight formats and contemporary design preferences.

Speaking at the inauguration, Sai Tamhankar said, “Litestyle beautifully captures the spirit of today’s women who want jewellery that is expressive, versatile, and effortless. The designs here are stylish yet alluring, making them perfect for everyday wear.”

Hemant Chavaan of Litestyle said, “Viman Nagar is home to a young, urban audience incorporating lightweight and statement jewellery as trends evolve. The retail touchpoint allows us to engage more closely with this segment and diversify their daily fashion choices.”

Commenting on the expansion, Saurabh Gadgil of PNG Jewellers said, “Litestyle represents our commitment to evolving with changing consumer preferences in lightweight fine jewellery while maintaining the trust and craftsmanship PNG Jewellers is known for.”

To mark the launch, customers can avail up to 50 percent off on making charges on Litestyle jewellery until January 4, 2026.