The House of Senco has launched SENNES, its contemporary lifestyle brand, in Kolkata, marking the brand’s formal entry into the eastern India market. The launch was held at a hosted event in the city.

The event was attended by industry representatives, fashion professionals, media and city-based tastemakers. Bollywood actor Tara Sutaria was present at the launch as the brand’s muse.

SENNES operates under the House of Senco umbrella and draws on the group’s jewellery manufacturing and retail background. The brand’s product portfolio includes lab-grown diamond jewellery, leather goods and perfumes. According to the company, the lab-grown diamond range is positioned around sustainability and environmentally conscious practices, while the leather line follows responsible sourcing and cruelty-free processes.

The Kolkata launch featured curated displays intended to showcase SENNES’ design direction and product categories. The company stated that the event was designed to introduce the brand’s positioning to a market of design- and sustainability-aware consumers.

Speaking at the event, Tara Sutaria said, “What truly drew me to Sennes is its commitment to sustainability while staying effortlessly stylish. It represents a new generation of luxury that is thoughtful, responsible, and beautifully crafted.”

Joita Sen of House of Senco, said, “SENNES is an expression of modern luxury that is deeply rooted in responsibility and craftsmanship. With this launch in Kolkata, we wanted to create an experience that reflects the soul of the brand.”

She added that the launch represents the company’s expansion beyond traditional categories, with a focus on innovation, transparency and design-led products.