Khurana Jewellery House has highlighted its 'Shades of She' collection as part of its New Year focus, drawing attention to design-led jewellery aimed at reflecting women’s individuality and personal style.

According to the brand, the 'Shades of She' collection has been conceived as a representation of modern femininity, combining elements that are intended to balance boldness with elegance and classic influences with contemporary aesthetics.

The collection features sculpted silhouettes, refined craftsmanship and statement-driven designs. Each piece is positioned as an expression-led design rather than purely ornamental jewellery, with an emphasis on individuality and personal identity.

Khurana Jewellery House states that the collection builds on its legacy of fine craftsmanship, while incorporating modern design sensibilities to align with evolving consumer preferences. The brand notes that the range is designed to resonate with women seeking jewellery that reflects confidence, strength and self-expression.

The 'Shades of She' collection is being presented by the company as suitable for the New Year period, aligning with themes of new beginnings and personal reinvention. The positioning focuses on encouraging women to redefine their style choices through jewellery that reflects their personality.

For retailers and manufacturers, the collection highlights continued interest in expressive, statement jewellery that blends traditional craftsmanship with contemporary design cues, reflecting broader shifts in consumer demand within the Indian jewellery market.