Senco Gold & Diamonds has received accreditation from the Indian Association for Gold Excellence and Standards (IAGES) across more than 100 stores pan India, the company announced on January 21, 2026, in Mumbai.

IAGES is a self-regulatory organisation established by the Indian gold industry to bring clarity and accountability across the gold value chain, including retailers, manufacturers, refiners and bullion traders, through a common Code of Conduct.

The framework covers sourcing, refining, hallmarking, transparent pricing and store-level operations. Compliance is assessed by a neutral third-party assessor before an accreditation is granted.

Senco Gold & Diamonds operates over 100 stores across India and has been in the jewellery business for more than eight decades, retailing gold, diamond, platinum and silver jewellery.

“As the Indian gold sector moves towards greater formalisation, frameworks like IAGES are critical in strengthening accountability and consumer trust. Senco’s long-standing alignment with global and national standards including BIS and the Responsible Jewellery Council (RJC) made us natural early adopters of IAGES. This accreditation across 100+ stores reflects our commitment to governance, process integrity and encouraging the industry to move towards higher, more transparent benchmarks,” said Suvankar Sen of Senco Gold & Diamonds.

Kaushlendra Sinha of IAGES said, “Senco is a respected legacy brand in India that has built a strong presence across multiple regions. The brand’s alignment with the IAGES framework sends a clear signal to the industry about the importance of transparency, process integrity and consumer-centric standards as essential steps towards formalisation and accountability.”