Angara has introduced silver metal customisation across its jewellery design portfolio in India, allowing customers to select silver as a metal option across eligible designs on its India website.

The company stated that the move expands consumer choice across its existing gemstone jewellery range, which includes products in 9K, 14K and 18K gold. Silver has now been added as a selectable metal for qualifying designs, creating a wider set of price and styling options for buyers.

The launch comes as the fine jewellery market experiences volatility in precious metal prices, with consumers seeking greater flexibility in how they purchase and use jewellery. Angara said silver is increasingly being used as an entry point into fine jewellery, particularly for everyday wear and gifting among Gen Z and millennial customers.

“All our silver pieces are BIS hallmarked and supported by free 15-day returns and a lifetime exchange, reinforcing trust, transparency and long-term value,” the company said.

Angara noted that the silver introduction is based on customer insights and changing buying behaviour, while retaining the same quality standards used across its gold jewellery categories.

The silver jewellery is available for both men and women and includes rings, bracelets, necklaces and earrings. All products are sold exclusively through Angara India’s online platform, with nationwide delivery across the country.

The company said the expansion of metal choices allows customers to focus on design, usage and personal style, while enabling the brand to address a broader range of fine jewellery buying occasions within the Indian market.