Senco Gold & Diamonds has opened its first retail store in Ambikapur, Chhattisgarh, taking its total store count in the state to four. The new outlet was launched on January 27, 2026.

The store is located at Ambedkar Chowk on Banaras Road and spans 3,760 sq. ft. of retail space. According to the company, the outlet is positioned to serve customers from Ambikapur, Surguja and surrounding regions.

With this opening, Senco now operates four outlets across Chhattisgarh. Its existing stores in the state are located in Bilaspur and Raipur.

The Ambikapur store will display jewellery collections across gold, diamond, platinum and silver categories. These include lightweight daily-wear products as well as bridal and occasion jewellery.

Commenting on the expansion, Joita Sen of Senco Gold & Diamonds said, “We are delighted to bring Senco Gold & Diamonds’ 85-year legacy of trust, craftsmanship and design excellence to Ambikapur. Chhattisgarh has been a strong growth market for us, and this launch enables us to deepen our connection with customers in the region by becoming a part of their most cherished memories.”

Senco Gold & Diamonds currently operates around 200 stores across India. In addition to its domestic network, the retailer also has an international showroom in Dubai.

The Ambikapur opening forms part of the company’s ongoing expansion into emerging regional jewellery markets within India.