Senco Gold & Diamonds has launched its Dhanteras Shagun offer, running across its showrooms from October 26 to November 8, 2026. The scheme includes discounts on gold jewellery and natural diamonds, along with customer rewards during the festive buying period.

Under the offer, customers can avail discounts of up to Rs 14,000 per 10 grams on gold jewellery and up to 36% off on natural diamond value. The scheme also provides zero deduction on old-gold exchange and an assured gift on every purchase.

Customers can participate in a lucky draw featuring prizes that include gold worth Rs 1.20 crore and an iPhone 18 Pro. SBI Credit Card holders can also receive an instant discount of up to Rs 7,500, subject to applicable terms and conditions.

Suvankar Sen, CEO and Managing Director of Senco Gold Limited, said the initiative was intended to connect festive jewellery purchases with the tradition of buying gold during Dhanteras.

Joita Sen, Director and Head of Marketing and Design at Senco Gold & Diamonds, said the offer brings together jewellery collections and festive purchase benefits.

The offer covers the retailer’s gold coins, gold jewellery and natural diamond jewellery. The company is using discounts, exchange benefits and purchase-linked rewards to attract customers during the festive season.