Limelight Lab Grown Diamonds has expanded its retail presence in Delhi with the launch of a new store in Rohini, marking a strategic addition to its network in North India. The store is located at Agarwal E Mall in Sector 7’s commercial hub.

The store was inaugurated in February 2026 in the presence of Karamjyot Singh Chawla, Director, Limelight Lab Grown Diamonds, Regional Partner Shipresh Wadhwa, and members of the company’s leadership team.

With this launch, Limelight continues to strengthen its national retail footprint, which currently includes more than 60 exclusive brand stores and over 40 shop-in-shops across more than 45 cities. The Rohini store is positioned to serve consumers in North Delhi and support the brand’s expansion in high-growth urban markets.

The store offers a range of CVD-studded lab grown diamond jewellery featuring Type IIA diamonds. The product assortment includes solitaires, necklaces, earrings, bracelets, and everyday wear jewellery designed for both occasion-based and regular use.

Pooja Madhavan of Limelight Lab Grown Diamonds said, “From the very beginning, Limelight has focused on building a strong retail ecosystem for lab grown diamond jewellery, one that prioritises design integrity, clear communication, and responsible sourcing. Our vertically integrated model enables us to maintain consistently high standards of quality while creating jewellery that reflects modern lifestyles.”

She added, “The launch of our Rohini store is a natural progression driven by this positive customer response and the strong performance of our Delhi outlets. It underscores our commitment to expanding in markets where consumer preferences are rapidly evolving.”

Karamjyot Singh Chawla of Limelight Lab Grown Diamonds said, “The Delhi NCR market continues to be central to Limelight’s growth strategy, driven by a strong appetite for innovation and design-led jewellery. Rohini, in particular, represents a dynamic consumer base that is increasingly open to new-age luxury offerings.”

Shipresh Wadhwa of Limelight Lab Grown Diamonds added, “Limelight’s leadership in the lab grown diamond segment and its rapidly expanding national footprint made the partnership a natural fit for us. Bringing Limelight to Rohini allows us to introduce a modern jewellery destination to local consumers.”

The Rohini launch forms part of Limelight’s broader strategy to expand access to lab grown diamond jewellery and strengthen its retail presence across the Delhi NCR region.