Angara has introduced personalized engraving across its ring collection, expanding its customization offering for customers in India and international markets. The feature was announced on February 26, 2026, and is available exclusively through the brand’s online platform.

The engraving option allows customers to add custom messages, dates, or initials of up to 15 characters. Customers can select between two font styles — Snell Roundhand and Helvetica — providing flexibility in how personalization is incorporated into jewellery purchases.

The addition builds on Angara’s existing customisation framework, which includes the ability to choose between natural and lab-grown diamonds, as well as coloured gemstones such as sapphires, emeralds and rubies. Customers can also personalise rings by selecting different settings and metals, including 9k, 14k and 18k yellow, rose and white gold, along with sterling silver.

The introduction of engraving reflects broader consumer interest in personalized jewellery, particularly among younger buyers seeking pieces that mark milestones, relationships or individual achievements. Personalization has become an increasingly relevant factor in purchase decisions, including self-purchase and gifting occasions.

The personalized engraving feature is currently offered exclusively online, reinforcing Angara’s digital retail model while expanding the scope of product personalisation available to customers across its ring portfolio.