Sonani Jewels has unveiled its latest jewellery line, the ‘9 to Fine’ Collection, a curated range of lab-grown diamond pieces engineered for everyday luxury. Targeting the growing market segment seeking accessible fine jewellery, the collection is crafted predominantly in 9KT gold with certificates for quality and sustainability.

Designed to bridge the gap between classic fine and contemporary fashion jewellery, 9 to Fine features rings, necklaces, pendants, bracelets and earrings that balance durability with modern aesthetics. Retailers can leverage the collection’s wide range of SKU options and customisation features — including diamond colour selection and personalised motifs — to appeal to diverse consumer preferences.

According to Sonani Jewels’ leadership, the collection responds to consumer shifts toward lightweight, versatile jewellery suitable for daily wear — from office to evening occasions — without compromising on the brilliance and quality associated with traditional diamond pieces.

For trade partners, the launch affirms Sonani’s strategy to expand its lab-grown diamond portfolio, enhance margins on high-turn everyday pieces, and position retailers to capitalise on the rising demand for sustainable, style-forward jewellery.

The 9 to Fine range is now available across Sonani Jewels’ retail network and official distribution channels.