The fourth edition of Pret by Couture India brought together a curated mix of exhibitors and retailers within a focused, category-driven B2B format. The event was held between February 19 2026 and February 21 2026 at the Grand Hyatt, Mumbai. Conceived as a specialized sourcing platform for the prêt segment, the show aligned manufacturers and buyers around clearly defined product verticals that reflect the evolving direction of domestic retail demand.

This year’s edition was structured across nine key categories: Light Weight Diamond Jewellery, Modern Jadau Jewellery, Gemstone Fusion Jewellery, Open Polki Pret Jewellery, Lightweight Gold Jewellery, Gold Fusion Jewellery, Loose Diamonds and Gemstones, Bridesmaid Diamond Jewellery, and Retail Pop-ups.

The segmentation mirrored a broader shift underway in the market — towards reduced weight, sharper pricing, design differentiation and faster inventory churn.

Power-packed inauguration

The event took off on a grand note, with the inauguration attended by prominent industry figures, with Kirit Bhansali, Chairman, GJEPC; Ashish Pethe, Waman Hari Pethe Jewellers; Snehal Choksey, Shobha Shringar Jewellers; and Mansukh Kothari, Vasupati Jewellers, as the Guests of Honour.

“In the last three years, the Indian market has grown by 11%–15%. It is a huge market, and this kind of a B2B show will attract buyers from across India. Platforms such as this event support structured growth for retailers and manufacturers alike,” Bhansali said.

Highlighting the evolution of prêt jewellery as an independent category within retail planning, Pethe said, “Pret jewellery has evolved significantly in the past few years. The industry has become so large that it requires a specific platform where buyers know exactly where to source this kind of jewellery. Manufacturers, too, can then showcase directly to that audience. It makes it easier for both sellers and buyers. I think this platform is important for the category.”

Structured event format: Clarity for buyers and sellers

Across the show floor, the nine-category structure provided clarity for buyers navigating sourcing decisions. Light Weight Diamond Jewellery and Lightweight Gold Jewellery drew strong attention, reflecting retailer intent to optimize weight without compromising perceived value. Modern Jadau Jewellery and Open Polki Pret Jewellery demonstrated how traditional craftsmanship is being adapted into lighter, more wearable formats.

Gemstone Fusion Jewellery and Gold Fusion Jewellery highlighted experimentation with coloured stones, mixed materials and contemporary silhouettes. Bridesmaid Diamond Jewellery pointed to the growing importance of secondary wedding-related purchases, while Loose Diamonds and Gemstones indicated continued demand for customizable and flexible product pipelines. The Retail Pop-ups category acknowledged the increasing adoption of experiential and short-term retail formats.

Retailers at the show indicated a clear shift in sourcing priorities. Aman Talla of Talla Jewellers, Jammu, said, “The inventory was very good. I could see a lot of lightweight innovation from many jewellers. We will definitely add to our inventory because beyond the wedding season, customers are looking for new and statement pieces. This will help us improve our assortment. Antique lightweight pieces and coloured stone diamond jewellery stood out. Many jewellers have reduced weight by almost 30%, which is a significant shift.”

Varghese Alukka of Jos Alukkas also underscored the emphasis on studded and lightweight categories, saying, “This show is different. It is well-organized and invite-only, with handpicked vendors focusing on lightweight jewellery in diamond, polki, jadau and plain categories. Because of high gold prices, retailers are looking at studded jewellery in lightweight formats. Most of them are stocking up for Akshaya Tritiya in April. With price variations over the last six months, customers are looking for something different in lightweight jewellery that fits their budget.”

Overall, the fourth edition of Pret by Couture India reflected a maturing B2B ecosystem, where segmentation, curation, and category clarity play a central role. With sustained bullion volatility, and evolving consumer expectations influencing purchase behaviour, retailers are increasingly prioritizing lightweight, studded, and price-disciplined assortments.