Senco Gold & Diamonds has introduced a new artificial intelligence-based jewellery styling feature called ‘Shape of You’, launched on March 5, 2026 ahead of International Women’s Day.

The tool is designed to help customers identify jewellery styles that align with their facial structure and personal features. According to the company, the initiative represents its first technology-driven styling concept aimed at guiding jewellery selection through design-based insights.

The ‘Shape of You’ feature is currently available across select Senco Gold & Diamonds showrooms and on the company’s mobile application. The system analyses face shapes and recommends jewellery designs that may complement individual features, with the aim of helping customers make more informed purchase decisions.

Joita Sen at Senco Gold & Diamonds said the initiative combines design intuition with technology to support personalised jewellery selection.

“Shape of You as an idea was conceived to enhance personal identity with technology led by design intuition. It is an innovation to help women understand themselves, their shapes better so that they can adorn themselves with jewellery that suits them best. It is an empowerment and personalisation tool for women,” she said.

Suvankar Sen of Senco Gold & Diamonds said the initiative aims to enhance the customer experience through technology-driven services.

“Often, women instinctively know when a piece of jewellery feels right, even if they cannot explain why. The Shape of You is one of our many technology applications for better customer experience and to drive unique service to customers,” he said.

To coincide with Women’s Day, the company has also announced promotional offers across its showrooms and website on gold, diamond, silver and leather products, including discounts on making charges and jewellery value.