New York-based Verlas introduced its ‘La Fleur’ collection in India on March 18, 2026, featuring lab-grown diamonds and recycled gold, targeting demand for sustainable, versatile fine jewellery in the market.
New York-based fine jewellery brand Verlas has launched its ‘La Fleur’ collection in India on March 18, 2026. The collection features floral-inspired designs crafted with lab-grown diamonds and recycled gold.
Founded in 2019, Verlas focuses on fine jewellery combining lab-grown diamonds with gold settings. The diamonds used across the collection are graded EF colour and VS–VVS clarity, and each piece is handcrafted by artisans.
The ‘La Fleur’ collection draws on floral motifs, translating them into diamond jewellery designed for both everyday wear and occasion use. The range includes multiple product categories aimed at offering versatility across price points and usage occasions.
Key pieces include the La Fleur Radiant Luxe Studs, set with 58 round lab-grown diamonds in a floral pavé arrangement. The La Fleur Radiant Luxe Ring features a round centre diamond surrounded by a halo of smaller stones in a floral layout.
The La Fleur Radiant Pendant Necklace incorporates 73 diamonds with a total weight of 0.62 carats, combining a bezel-set centre stone with pavé-set elements. The La Fleur Luxe Blooming Bracelet includes 108 diamonds set across repeating floral motifs.
The collection also includes the La Fleur Golden Petal Diamond Stud Earrings, featuring four gold petals with a bezel-set diamond centre, positioned as an entry-level design for daily wear.
The collection is available in yellow, white, and rose gold, offered in 9K and 14K formats. With this launch, Verlas expands its presence in the Indian market, aligning with increasing demand for lab-grown diamond jewellery among consumers.
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