New Delhi-based TrueSilver, a digital-first brand of ACPL Exports, has launched its ‘Half&Half’ jewellery collection in India on March 20, 2026. The collection marks the company’s continued expansion into the domestic market, leveraging its silver manufacturing and export background.

The Half&Half collection comprises 40 designs across necklaces, earrings, bracelets and rings. Each piece combines 925 sterling silver with gold-tone plating, reflecting a dual-tone design approach aligned with current international trends.

All products are crafted in BIS-hallmarked 925 sterling silver, focusing on durability and long-term wearability. The collection is positioned to cater to consumers seeking versatile jewellery that can transition across occasions and styling preferences.

Commenting on the launch, Vandana Bhalla of TrueSilver said, “The Half&Half Collection is built for women who refuse to be defined by just one version of themselves. By bringing together sterling silver with gold-tone accents, we’ve created pieces that embrace contrast without compromise.”

The collection includes products such as the Thalia Dual Tone C-Hoop Earrings (Rs 3,599), Mirel Statement Ring (Rs 3,399), Half&Half Pendant Necklace (Rs 4,199), and Dual-Tone Bracelet (Rs 4,699).

With design elements suited to both Indian and Western wear, the range reflects increasing consumer preference for adaptable jewellery formats. The launch reinforces the growing role of digital-first brands in expanding silver jewellery consumption in India.