Reva Diamonds by PNGS introduces up to 100% discount on making charges across Maharashtra from April 4–19, 2026, aiming to drive diamond purchases during Akshaya Tritiya amid evolving consumer demand trends.
Reva Diamonds by PNGS has announced a festive offer of up to 100% off on making charges on certified natural diamond jewellery from April 4 to April 19, 2026. The offer is available across Maharashtra through its retail stores and online platform ahead of Akshaya Tritiya.
The brand, backed by the legacy of P. N. Gadgil & Sons Group, is positioning the initiative to align with changing consumer preferences, as demand shifts from traditional gold purchases to certified natural diamonds.
According to the company, the festive assortment includes diamond studs and daily-wear earrings, alongside lightweight pendants and rings aimed at entry-level and gifting segments. Higher-value categories such as solitaires, statement necklaces and cocktail rings are also part of the offering, targeting investment-driven buyers. Bracelets and stackable jewellery have been included to cater to emerging Gen Z styling trends.
Reva Diamonds also continues to offer 100% exchange value on diamonds as part of its customer proposition, aimed at reinforcing long-term value assurance.
Commenting on the announcement, Amit Modak of PNGS Reva Diamond Jewellery Limited said, “Akshaya Tritiya is deeply rooted in the belief of lasting prosperity and meaningful investments. Over the years, we have seen customers increasingly view certified natural diamonds not just as adornment, but as an asset that holds emotional and intrinsic value.”
He added that the initiative aims to improve accessibility while encouraging investment in certified diamond jewellery.
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