Senco Gold & Diamonds has launched its Bangle Utsav 2026 campaign ahead of Akshaya Tritiya, positioning bangles and wristwear as a focus category for the festive buying period.

The campaign centres on the theme of self-expression through jewellery, highlighting the symbolic and functional relationship between hands and adornment. A campaign film depicts narratives through hand gestures, reflecting individual journeys and aspirations.

The Bangle Utsav Collection 2026 comprises over 500 designs across gold, diamond and platinum categories. The range includes traditional bangles, diamond bracelets, platinum designs, and men’s kadas and wristlets from the company’s Aham line. The collection is positioned for both occasion-based purchases and everyday wear.

According to the company, the designs combine inputs from artisans across India with contemporary styling to appeal to younger consumers. The assortment includes lightweight diamond pieces, structured platinum forms, and gold bangles aligned with festive demand.

To support sales during the Akshaya Tritiya period, Senco Gold & Diamonds has announced promotional offers, including up to 20% off on diamond value, up to 75% off on making charges, up to Rs 10,000 off per 10 grams on gold rates, and 0% deduction on old gold exchange.

“Jewellery becomes truly powerful when it reflects the life it moves with,” said Joita Sen of Senco Gold & Diamonds. “With Bangle Utsav, our inspiration began with the vocabulary of the hand itself, its elegance, its movement, its quiet conviction. We wanted to create gold and diamond pieces that echo this rhythm.”

The campaign is being rolled out across India, with a focus on West Bengal and key northern and eastern markets. The collection is available across Senco Gold & Diamonds showrooms and on its e-commerce platform.