Jos Alukkas has announced a set of promotional offers for Akshaya Tritiya, scheduled on April 19 and 20, 2026, aimed at driving festive jewellery sales.

The retailer has introduced a booking scheme allowing customers to pay 10% upfront with gold rate protection. The scheme is currently available across its stores and is positioned to encourage advance purchases ahead of the festival.

As part of the promotion, customers can avail a flat 50% discount on making charges on selected gold, diamond, and platinum jewellery. Additionally, a flat 30% discount on diamond value is being offered across collections.

The company is also offering a free gold coin on the purchase of 10 grams of gold jewellery and a free gold coin per carat on diamond purchases. Exchange benefits include zero loss on old 22kt gold.

Customers purchasing gold jewellery will be eligible for a cashback of Rs 100 per gram. The cashback can be redeemed between April 19 and May 3 and excludes gold coins, gold bars, and silver purchases.

Commenting on the initiative, Paul Alukkas of Jos Alukkas said, “Akshaya Tritiya is a significant and celebratory occasion for us at Jos Alukkas, just as it is for our customers. This year, we are presenting an exquisite and diverse range of jewellery across categories, offering something for every preference. We are also witnessing a growing demand for lightweight, contemporary designs.”