Maliram Jewellers has completed 50 years in the jewellery business, marking a milestone in the company’s retail journey that began with founder Shri Maliram Kedia Ji in 1947. The business was further expanded in 1975 when Mr. Shanker Maliram Kedia joined the company, contributing to the development of the brand’s retail operations and customer network over the decades.

The retailer currently operates three stores, including two outlets in Amritsar and one in Jalandhar. According to the company, its business strategy has focused on customer trust, transparent transactions, personalized service, and consistency in product quality.

Commenting on the milestone, the company stated, “Completing 50 years in the jewellery industry is an emotional and deeply fulfilling milestone for us. This journey has been built not merely on selling jewellery, but on building relationships and earning trust across generations of families.” The company said its retail philosophy has centred on creating a relationship-driven shopping experience while adapting to changing consumer preferences and design trends. It added that jewellery purchasing continues to remain closely linked to family traditions, celebrations, and emotional value for customers.

As part of the anniversary celebrations, the brand also highlighted the participation of Miss Universe at the event. The company stated that her presence reflected values such as confidence, elegance, and modern womanhood, which align with the brand’s positioning. Looking ahead, Maliram Jewellers said it plans to introduce new collections, modern retail formats, and enhanced personalized services. The company also indicated that expansion and deeper engagement with younger consumers will remain part of its immediate growth strategy.