Treasures by Tiara has launched its flagship store alongside The Treasures Café at Cumballa Hill in Mumbai, introducing a retail concept that combines jewellery and hospitality within a single customer-facing environment. Founded by Tiara Dhody, the brand unveiled the new space during a launch event attended by invited guests. The concept brings together a jewellery retail space and café, reflecting a growing focus on experience-led retail formats within the luxury sector.

According to the company, the store has been designed to encourage customers to spend more time engaging with jewellery in a relaxed setting rather than through a conventional transactional retail experience. Jewellery collections are integrated throughout the environment instead of being presented solely through traditional display formats.

The café offers a menu including sourdough sandwiches, pancakes, coffee and signature beverages. The hospitality element has been incorporated as part of the overall customer experience within the flagship location.

Commenting on the launch, Tiara Dhody of Treasures by Tiara said, “Opening our flagship and cafe in Mumbai feels like a natural next step for the brand. With this space, we wanted to move away from the usual retail format and create something more intuitive, where people can slow down and connect with what they’re wearing. It’s a more considered way of experiencing jewellery, and I truly believe this is where the future of retail is headed.”

Treasures by Tiara specializes in silver jewellery set with precious stones, including rings, earrings, necklaces, bracelets, cuffs and cufflinks for men and women. The brand has also expanded into accessories such as gloves and corsets. The company stated that the new Cumballa Hill flagship represents a move beyond a conventional store format, aligning with changing consumer preferences for more experience-driven retail environments.