The Indian Association for Gold Excellence and Standards (IAGES) said its Accredited Partner Directory, launched in November 2025, now features more than 700 accredited partner outlets across over 200 cities in India. The digital platform enables consumers to locate verified gold businesses before purchasing or exchanging gold. Users can search the directory by brand name, location or business category to identify accredited entities nearest to them.

According to IAGES, accredited businesses follow a code of conduct covering accountability, responsibility and ethical practices across the value chain. The directory includes national, regional and local retailers, along with gold refiners, bullion traders, manufacturers, assaying and hallmarking centres, and digital gold retailers.

Commenting on the milestone, Kaushlendra Sinha of IAGES said, "The growing list of partners in the IAGES Accredited Partner Directory reflects the gold industry's readiness to adopt transparent and compliant business practices, building consumer confidence and trust while slowly formalising the gold ecosystem in India. We invite all gold businesses to come forward and join the movement to transform India's gold industry, one accreditation at a time!"

IAGES is also running its consumer awareness campaign, 'Before you exchange or buy gold #PehlaCheckIAGES', encouraging consumers to verify businesses before transacting. The association said the campaign has reached more than 50 million consumers through online and offline channels, while the IAGES website continues to record significant traffic from users searching the directory.

Sumeet Deoda of IAGES said, "Clearly, the IAGES Accredited Partner Directory has been much anticipated by consumers, gold jewellers and gold businesses entities alike! We are happy to finally share this growing database with the world even as we continue to work towards our goal of changing the gold-buying mindset in India as the first, crucial step towards formalizing the industry."