VBJ, Vummidi Bangaru Jewellers has announced the launch of its Amazing Aadi Sale, a month-long festive campaign running until August 16, 2026. The offers are available across the brand's showrooms at Anna Salai and Anna Nagar in Chennai. Under the campaign, customers can avail 20% off on making charges and value addition (VA) on gold, diamond, platinum, silverware and precious stone jewellery. The sale also includes 3–5% off on solitaire diamonds and 10% off on silver jewellery.

Commenting on the campaign, Amarendran Vummidi, Managing Partner, VBJ, said, "Aadi has always been a season that brings families together in celebration of faith, prosperity and new beginnings. At VBJ, we are honoured to be a part of these cherished moments by offering jewellery that becomes a lasting part of our customers' stories. We look forward to welcoming customers this festive season with our Amazing Aadi Sale and helping them celebrate every occasion with timeless creations."

Jithendra Vummidi, Managing Partner, VBJ, added, "At VBJ, every collection is thoughtfully designed to cater to diverse tastes and occasions, while staying true to our legacy of fine craftsmanship. The Amazing Aadi Sale is an extension of our commitment to making premium jewellery more accessible through meaningful festive offers, without ever compromising on quality, authenticity or design excellence."

Separately, the company said it is preparing to open its largest jewellery showroom on 100ft Road, Coimbatore.