Senco Gold & Diamonds has expanded its retail presence in Odisha with the launch of its flagship Janpath store in Bhubaneswar. The approximately 6,500 sq. ft. showroom, located opposite Rama Devi Women's College in Saheed Nagar, was inaugurated on July 20 by actor Rakul Preet Singh in the presence of Suvankar Sen, MD & CEO, Senco Gold & Diamonds.

The opening comes ahead of Odisha's festive season, which includes Nuakhai, Ganesh Puja, Durga Puja, Lakshmi Puja and Diwali. The store brings together the company's portfolio across gold, diamond and platinum jewellery under one roof.

According to the company, the showroom has been designed to cater to a wide range of customer requirements, offering bridal jewellery, occasion wear, statement diamond jewellery and lightweight gold designs for festive purchases, gifting and everyday wear. It also features contemporary collections alongside handcrafted jewellery across multiple categories.

The inauguration began with a public event where Rakul Preet Singh interacted with customers before formally opening the store. During the event, she presented 1-gram gold pendants to ten lucky draw winners who had shopped at the Bhubaneswar store over the previous month.

Commenting on the launch, Suvankar Sen of Senco Gold & Diamonds said, "The launch of our Janpath store marks an important milestone in our journey in Odisha, a market that has always shared a special relationship with Senco. As we enter the festive season, we are delighted to offer customers in Bhubaneswar a destination that brings together exceptional craftsmanship, thoughtful design and an extensive range of jewellery for every celebration and milestone. We are equally delighted to welcome Rakul Preet Singh as we begin this exciting new chapter."

Joita Sen of Senco Gold & Diamonds added, "The festive season is one of the most meaningful periods for jewellery, as customers celebrate traditions, family moments and new beginnings. Our Janpath store reflects the evolving aspirations of customers in Odisha, offering designs that move effortlessly between everyday elegance and significant celebrations. We are delighted to mark this grand launch alongside Rakul Preet Singh and our customers in Bhubaneswar."