Inarra Atelier has opened its first flagship store in Salt Lake, Kolkata, marking the luxury laboratory-grown jewellery brand's entry into offline retail after operating through a digital-first model for the past 18 months.

Founded by Ashna Poddar and Mayank Poddar, the company said the retail launch builds on its family's seven-generation background in the jewellery business. The 1,500 sq. ft. store has been designed to offer an in-store experience featuring a dedicated bridal lounge for laboratory-grown jewellery, private consultation suites and product discovery spaces.

The store houses the brand's portfolio of laboratory-grown diamond, Polki and coloured gemstone jewellery across bridal, occasion and bespoke high jewellery categories. The collection includes necklaces, chokers, bangles, bracelets, cocktail rings, earrings, brooches and men's accessories.

According to the company, the jewellery is handcrafted by more than 150 artisans at its manufacturing facility using hallmarked gold and sterling silver, along with EF-VVS quality CVD Type IIA laboratory-grown diamonds certified by IGI. The company also offers lifetime care services and a 90% lifetime exchange value on diamonds.

Speaking on the launch, Ashna and Mayank Poddar, Founders of Inarra Atelier, said "At Inarra Atelier, our vision has always been to redefine the future of heirloom laboratory-grown jewellery by creating pieces that embody uncompromising luxury, exceptional artistry and timeless sophistication. We believe modern bridal jewellery should be as meaningful as it is intelligent, empowering today's women to make a smarter investment without compromising on beauty, craftsmanship or quality.

"Our collections are conceived as the perfect addition to the jewellery trousseau of the contemporary bride — creations that celebrate her wedding day while seamlessly becoming a cherished part of her everyday life thereafter, allowing her to wear them with complete confidence. By bringing together generations of expertise with progressive innovation, we aspire to shape a new era of fine jewellery where every masterpiece becomes a legacy to be treasured for years to come."

The company said the Kolkata flagship marks the next phase of its retail expansion as it continues to serve customers through its integrated digital platform while planning further growth.