Glow by Kirtilals has introduced The Frill Collection, a new range of natural diamond jewellery inspired by the movement of flowing fabrics and delicate frills. The collection is designed for everyday wear as well as work and celebration occasions, with an emphasis on lightweight construction and contemporary styling.

The collection includes rings, earrings, pendants, bracelets and necklaces manufactured at Glow by Kirtilals' in-house production facility. According to the company, the range combines lightweight designs with natural diamonds to offer jewellery suited for multiple occasions. The Frill Collection captures the essence of movement with soft silhouettes and refined craftsmanship. Each design is created to complement different occasions, making it suitable for work, celebrations, and everyday wear while reflecting effortless sophistication.

As part of the launch, Glow by Kirtilals has announced introductory offers including a flat 50% discount on making charges, a flat 15% discount on diamonds, and an additional Rs 125 per gram on old gold exchange with the purchase of diamond jewellery. The Frill Collection is available at Glow by Kirtilals stores in Bengaluru, Chennai (VR Chennai and Adyar), Erode, Hyderabad, Kochi, Madurai, Mysuru, Thrissur, Tirupur and Vijayawada. The collection is also available through the company's online platform.

The launch expands Glow by Kirtilals' portfolio of natural diamond jewellery while strengthening its retail offering across key markets in South India through both physical stores and e-commerce.