Nashik-based Aura Bling Jewels has launched its Saubhagya Collection, a contemporary mangalsutra range comprising 25 designs. The collection was unveiled on August 5 alongside the brand’s digital campaign, ‘Rooted, Not Restricted’, featuring actress Nehha Pendse.

The collection uses an 18K gold-plated finish, with anti-tarnish protection and hypoallergenic materials. The designs are positioned for everyday wear across workwear, festive dressing and westernwear.

A key feature of the range is its interchangeable pendant system paired with Italian-design chains, allowing different pendants to be used with the chains. Aura Bling Jewels describes the format as a first-of-its-kind offering in the category.

The collection has been designed and crafted in Nashik. Ten additional designs are scheduled to follow the initial 25-piece launch. Prices start at ?2,499.

Neha Kotawar, CEO & Co-Founder, and Anant Jadhav, CMO & Co-Founder, Aura Bling Jewels, said, “The Saubhagya Collection reflects this philosophy by giving the mangalsutra a contemporary expression through lightweight craftsmanship, versatile design and everyday wearability.”

Nehha Pendse said the collection allows women to combine tradition with personal style. “The mangalsutra has always represented love and commitment, but I believe it can also reflect confidence and individuality,” she said.