Manish Malhotra Fine Jewellery has launched The M Collection exclusively on Tata CLiQ Luxury, marking the launch of the brand’s first online fine jewellery boutique on the platform. The collection is positioned around everyday fine jewellery and uses the house’s M insignia as its central design element.

The collection is designed to be worn across different occasions and can be layered, stacked, reversed and combined. It includes pieces in 18-karat gold and natural diamonds, along with black diamonds, ceramic, malachite, black onyx and mother of pearl.

The M insignia features across reversible M Studs, bracelets and necklaces, the M Lariat, M Hand Knot, M Thumb Knot and rings including the Twin Ring, Charm Ring and Infinity Ring. The Infinity Bracelet can also be converted into a choker, while M Buttons and Cufflinks extend the motif beyond conventional jewellery.

Commenting on the launch, Gopal Asthana said, “We are delighted to launch Manish Malhotra's first online fine jewellery boutique exclusively on Tata CLiQ Luxury.” He added that fine jewellery is an important and growing category for the platform.

Manish Malhotra said the M insignia is personal to him as his name, signature and identity. “With this collection, I wanted that signature to become personal to the wearer,” he said, adding that the pieces were created to fit into everyday life