QWEEN has partnered with Perfect Corp. to introduce a 3D virtual try-on experience for jewellery shoppers in India. The technology allows customers to virtually try rings, earrings and bracelets in real time through the brand’s desktop and mobile platforms.

Bringing Jewellery to Life Online

Powered by Perfect Corp.’s Web Consultation Mode for Jewellery, the experience uses Physically Based Rendering (PBR) to recreate the texture, reflections, light and movement of gold, diamonds and gemstones.

The platform can support up to 2,300 virtual try-on-enabled SKUs, allowing shoppers to assess proportions, colours and how individual pieces complement their personal style before making a purchase.

Scalable Digital Experience

QWEEN’s team can also upload 3D files and product imagery directly through Perfect Corp.’s self-service 3D Authoring Tool. This enables new designs to be converted into AR-ready experiences without requiring individual manual production.

For QWEEN, which offers 100% natural diamonds and gemstones across seven colours of gold, the technology is intended to give customers a more detailed digital representation of its jewellery while supporting the brand’s expanding online assortment.