Jennifer Winget has ventured into jewellery design with Ekatra Jewels, launching Not Just One, a solitaire collection inspired by the different facets of a woman’s personality. The collaboration marks a move beyond celebrity endorsement, with Winget closely involved in shaping the collection and its design language.

The collection features seven diamond shapes, each representing a distinct quality: Round for Confidence, Marquise for Courage, Heart for Nurturing and Love, Pear for Curiosity and Creativity, Oval for Clarity and Mindfulness, Emerald for Drive, and Multi Shape for Authenticity. Rather than portraying seven different identities, the collection celebrates the multiple sides of one woman.

Winget was involved in selecting the diamond shapes, determining proportions and settings, and exploring how the pieces could be styled individually or layered together. The range includes rings, earrings, pendants, bracelets, studs and drops, designed for everyday wear. Ekatra’s hollow-gold construction has been used to keep the pieces lightweight.

“I’ve always tried not to stay in one box, as an actor or as a person. I don’t think any of us are just one thing. We’re constantly changing, growing and discovering different sides of ourselves, and that’s what inspired Not Just One,” said Winget.

The collection’s campaign builds on the same idea, showcasing the seven shapes through different moods and everyday situations. Winget said she wanted to participate in creating the collection rather than simply represent it.

The collaboration also draws on Ekatra’s focus on lab-grown diamonds and its farm-to-finger model. According to the brand, the diamonds in the collection are grown, cut and finished in-house and are Type IIa diamonds. The range also incorporates Ekatra’s Shristi Ratna™ cut, which has a granted design patent in India.

Winget said the concept of a diamond being created with intention resonated with the philosophy behind the collection and its focus on the choices and experiences that shape individual identity.

The collaboration reflects Ekatra’s broader approach of working with women as co-creators rather than 

Founded around the idea of coming together, the brand has previously collaborated with women including Apoorva Mukhija and Pragya Kapoor.

Pavitra Gandhi, Founder, Ekatra Jewels, said, “Jennifer didn’t want to be the face of a collection. She wanted to make one. That is the only kind of partnership we are interested in—women coming together to build.”

Not Just One is available through Ekatra Jewels’ website and select Ekatra counters.