Backed by Rosy Blue and Kashikey, QWEEN has opened a 4,500 sq. ft. store in Noida featuring persona-led shopping, natural gemstones and diamonds, and technology-enabled jewellery discovery.

As Forevermark accelerates its India expansion, Shweta Harit, Global Senior Vice President, De Beers Group, and CEO, Forevermark, discusses the changing dynamics of natural diamond demand, the growing influence of younger consumers, emerging retail opportunities, and the strategies driving the category’s next phase of growth in a conversation with Suneeta Kaul.

Heer by GIVA’s ‘Heer Se Shuru Diwali’ campaign promotes self-gifting, alongside new Timeless Polki and Vivid Gemstone collections in 14KT and 9KT gold.

Zaveri Bros Diamonds & Gold hosted a two-day showcase in Bengaluru, bringing together 75 women to present its temple jewellery through narratives around faith, heritage, craftsmanship and personal stories.

Manepally Group has launched Mandira by Manepally, a 92.5 sterling silver jewellery brand offering more than 6,000 designs, with two showrooms in Hyderabad targeting bridal and occasion wear.

Inaugurated by MP and actor Kangana Ranaut, the store marks PNG Jewellers’ fifth outlet in Uttar Pradesh and introduces its Ram Katha collection inspired by the Ramayana.

The Kolkata jeweller created gold jewellery for the idols of Goddess Durga and her children at the Indian Museum’s first Durga Puja celebration, featuring traditional crafts and a heritage exhibition.

CaratLane celebrated its 18th anniversary with a film featuring brand ambassador Yami Gautam Dhar, alongside product upgrades, new designs and initiatives to expand its international business.

The jewellery retailer launched a flagship campaign featuring actor Sonali Bendre, highlighting its mangalsutra and traditional jewellery collections and positioning jewellery as an heirloom.

P.C. Chandra Jewellers has launched ‘True To Me’, a five-episode podcast series featuring women’s stories around identity and personal choice, with jewellery integrated into the content.

Limelight Lab Grown Diamonds has expanded its Mumbai retail network with a new mono-brand store in Kalyan, taking its store count in the city to eight.

Actor turns co-creator with Ekatra Jewels for a seven-shape solitaire collection celebrating the many facets of a woman

The 10-episode Instagram-first microdrama series uses stories of friendship, ambition, relationships and social expectations to build a new narrative around jewellery and self-expression.

The ‘She Is Gold, Her Dreams Are Gold’ campaign shifts the brand narrative from gold as a product or investment to its emotional connection with women and their aspirations.