Nemichand Bamalwa & Sons has created gold jewellery for the idols of Goddess Durga and her children at the Indian Museum in Kolkata, which is hosting its first Durga Puja celebration.

The jewellery will be displayed as part of the museum’s programme, ‘Devi Durga: Shakti, Matri, Karuna’, which brings together historical representations of the Divine Feminine and contemporary interpretations of Bengal’s traditional crafts. The exhibition, ‘Devi Durga – From Matri to Mahashakti’, explores the evolution of the goddess’s representations and adornments.

The necklace designed for Goddess Durga incorporates the symbolism of Navratri’s nine days and the goddess’s nine forms into a single piece. The jeweller has also created traditional jewellery for Lakshmi, Saraswati, Ganesha and Kartik.

“The beautiful exhibition at the Indian Museum, Kolkata, is in collaboration with SHE Kantha, which is an enterprise supporting more than a thousand women involved in traditional Kantha embroidery. We are adorning Maa Durga with real gold jewellery while also supporting the cause behind it,” said Vinod Bamalwa, Partner, Nemichand Bamalwa & Sons Jewellers.

The initiative combines jewellery craftsmanship with Bengal’s artistic traditions, including Kantha embroidery, sholapith, wood carving, metalwork and patachitra.

Bamalwa said the association was different from conventional festive jewellery promotions and described it as an offering to the goddess.

Following the Puja celebrations, the jewellery is scheduled to return to the retailer’s showroom, where customers will be able to view the pieces ahead of Diwali. The company is also planning customer engagement activities around the exhibition.

The jeweller is exploring the possibility of making the collaboration an annual initiative, extending its engagement with Bengal’s cultural traditions beyond the festive season.