As gold prices soar to historic highs this festive season, Indian consumers are redefining the way they buy jewellery — opting to exchange and recycle old gold instead of making fresh purchases. The surge in exchange-driven sales has set new records across leading jewellery brands, signalling a major shift in festive buying behaviour amid skyrocketing prices.

P N Gadgil Jewellers Limited has recorded its highest-ever festive season performance, achieving Rs. 618 crore in sales during Navratri and Dussehra 2025 — a robust 65% year-on-year growth.

The Bharat Diamond Bourse (BDB) recently celebrated Navratri with a vibrant event that combined ancient Indian traditions, modern safety practices, and cross-cultural engagement. The festivities featured devotional rituals, energetic Dandiya performances, a Padel tournament, and a show-stopping performance by the BDB Security Brass Band, which earned an invitation to perform at Finland’s National Day.

PP Jewellers by Pawan Gupta launches its Navratri Hues festive jewellery collection, celebrating the nine colours of Navratri through a range of gold, diamond, polki, and gemstone pieces. The collection combines tradition with contemporary elegance, offering statement chokers, layered rani haars, jhumkas, and everyday wearables, perfect for gifting or festive wardrobe additions.

GIVA, has unveiled its latest collection, Shakti, created in collaboration with Italian jewellery designer Anna Giulia Chicco. The line blends European artistry with Indian cultural inspiration, celebrating strength, grace, and modern femininity.

Oliveara Jewels has introduced a special festive edit of its most-loved Silver Polki designs, curated to bring a blend of heritage charm and modern sophistication to seasonal celebrations.

GIVA, one of India’s fastest-growing jewellery brands, has announced the launch of its Grand Festive Sale, offering customers special savings across its silver, gold, and lab-grown diamond collections.

For generations, gold has held a revered place in Indian culture, symbolizing good luck and heralding prosperous times. This deep-seated cultural bond continues to thrive, even as gold prices soar to unprecedented levels

PNG Jewellers has reported a strong performance for the third quarter of fiscal year 2025, with a consolidated year-over-year (YoY) growth of approximately 24%, compared to the same period last year

PNG Jewellers, a 192-year-old brand, has expanded its presence in Pune with the launch of four new stores across the city. Located at NIBM Road, Sinhagad Road, Charholi Phata, and Ambegaon, these stores offer a diverse selection of gold, silver, diamond, and platinum jewellery

PNG Jewellers has expanded its presence in Mumbai with the grand opening of three new stores in Bhandup, Goregaon, and Virar. With these new additions, the renowned jewellery brand strengthens its reach in the city, offering customers a world-class shopping experience just in time for the festive season

This Navratri, Harit Zaveri Jewellers introduces “Ghar Na Garba,” a heartfelt campaign celebrating the essence of the festival through devotion, family, and tradition

PNG Jewellers, a heritage brand with 192 years of excellence, celebrated the grand opening of its newest store in Chhatrapati Sambhaji Nagar with a star-studded launch featuring actor Swapnil Joshi, marking another milestone in the brand’s expansion across Maharashtra

Kalyan Jewellers has launched an all-new digital ad series for Navratri, featuring regional brand ambassadors Kinjal Rajpriya and Ritabhari Chakraborty