Challani Jewellery Mart expanded its retail presence with the opening of a flagship showroom in Puducherry on May 29, 2026. Located on Anna Salai, the 6,000 sq. ft. showroom marks the Chennai-based retailer’s entry into the Union Territory. The retailer also appointed actor Raashi Khanna as its brand ambassador.

The showroom was inaugurated by Puducherry Chief Minister N. Rangasamy in the presence of Khanna. The association with the actor is intended to support the retailer’s brand visibility and consumer engagement through digital and on-ground campaigns.

Spread across three floors, the showroom offers gold, diamond, bridal and contemporary jewellery, along with antique and temple jewellery collections. A dedicated floor houses silver jewellery across traditional, handcrafted, contemporary and occasion-led categories.

Commenting on the launch, Jayantilal Challani, Chairman and Managing Director of Challani Jewellery Mart, said, “Customers in and around Puducherry had to travel all the way to Chennai to find their desired jewellery. We wanted to bring that experience closer to them — a world-class, relaxed shopping destination with our full range of gold, diamond, silver, antique and temple jewellery, right here in Puducherry.”

The launch adds another location to the retailer’s regional network and expands access to its jewellery portfolio for customers in Puducherry and neighbouring areas.

Challani Jewellery Mart operates 18 showrooms across Tamil Nadu and Puducherry. The company is also preparing for a national expansion over the next five years, as it seeks to extend its retail presence beyond its existing South Indian markets.