Malabar Gold & Diamonds launched SWAYE, a natural diamond jewellery collection, on October 20, 2026, featuring actor and brand ambassador Alia Bhatt in its campaign. The collection is inspired by spiral forms and is designed around the concept of versatile jewellery that can be worn across different occasions.

The collection features lightweight designs with fluid forms and open spaces, allowing pieces to be layered or stacked. The range targets consumers seeking natural diamond jewellery for everyday wear, work, social gatherings and special occasions.

Commenting on the launch, M. P. Ahammed, Chairman of Malabar Group, said, “Today’s women seek jewellery that reflects their personal style and adapts to the many occasions that shape their lives. SWAYE draws inspiration from the many roles women embrace in their everyday lives. With this collection, we have translated that idea into contemporary jewellery through spiral-inspired forms, open spaces and the brilliance of natural diamonds.”

The company said the launch forms part of its strategy to strengthen its natural diamond jewellery portfolio through contemporary design and wearability.

Malabar Gold & Diamonds also highlighted its diamond sourcing and quality processes. According to the company, its diamonds are natural, responsibly sourced and selected from trusted miners. Its in-house capabilities include sorting, polishing, grading and assorting, while each piece of diamond jewellery undergoes 28 quality checks.

The brand’s Malabar Promises programme includes diamond testing and certification, BIS hallmarking with Hallmark Unique Identification (HUID) for gold jewellery, transparent pricing, 100% value on gold and diamond exchanges, and lifetime free maintenance.