Gitanjali Group has been honoured by Brand Council of India with the “Business Superbrand 2008” award in the gem and jewellery segment. A Superbrand is profiled by its management, as one, which has established the finest reputation in its field and offers customers significant emotional and/or tangible advantages over its competitors, which (consciously or sub-consciously) customers want and recognise. The concept evolved in the UK in 1993, and came into India as Superbrand India in December 2002. %% Commenting on the award, Mr. Mehul Choksi, Chairman, Gitanjali Gems, says, “Gitanjali has always stood for unparalleled quality, trust and reliability. It is indeed a great honour to receive a prestigious award like the Super brand Award. I believe that the marketing and the promotional activities of any company plays a major role in the growth of any company and this award just proves that”. The Gitanjali Group has nurtured brand values of leadership, performance, trust, care, innovation and sensitivity, and has been providing this package to its consumer communication focuses at eliciting segment, at every stage of marketing, promotions and advertising. Gitanjali brand has and continues to tap every human emotion, in effect becoming an expression of emotions, for customers.