‘Vision Express’ is an optical specialty format retail venture, launched by a 50-50 Joint Venture between Reliance Retail and Pearle Europe. The venture is an ambitious first such effort in the country. The brand - Vision Express carries the UPS “We see it your way”, focusing the efforts towards customer satisfaction, both through product quality optimisation and pricing. %% Product deliverables include contemporary range of optical products - optical frames, contact lenses, single and progressive lenses, plastic lenses carrying the best hard coating. The design variety of the products matches the most recent trend in the international markets. %% Affordability is an advantage at Vision Express. Price tags of the spectacle frames start from Rs.299 and UV protection sunglasses are priced from Rs. 399 onwards. %% The store offers express service and various value added benefits like free maintenance service. The first Vision Express store was recently launched at Sampige Road, Malleshwaram. The venture is aimed at synergising state-of-the-art training and technology to deliver optical solutions to consumers at affordable prices. The venture is expected to roll out across the country in a couple of years.