In a strategic tie-up with HRD Antwerp, Tanishq is promoting a campaign informing customers how to check the purity of diamonds. The campaign entitled – ‘Diamond Purity Check Campaign’ will run across all Tanishq outfits located in Mumbai, for nine days. %% Through this initiative, customers can themselves judge the clarity of diamonds they purchase, also clean and weigh them, and get the same certified by Nelissen Marc, grader from HRD Antwerp, Belgium. This initiative will also allow the customers to be more aware about the meaning of definitions which describe the clarity in diamonds, from Flawless to Imperfect and so on.