Diamond manufacturing company, Blue Star Diamonds has integrated its product inventory with modern media – including the internet and mobile phone application. It has launched a new website and online bidding format, along with new mobile phone applications to enable its customers gain ‘an easy and secure platform’ to access its diamond inventory. %% The newly launched website - www.bluestardiamonds.com has been designed with a ‘bid-a-diamond module’ for a customer to bid for the company’s diamond inventory. Another feature allows customization of diamonds or a special cut. The company’s mobile phone applications help customers search and buy diamonds through the Blackberry and IPhone. %% Blue Star is headquartered in Mumbai. Its diamonds are certified by GIA, HRD and IGI.