{{GAJA}}, the exclusive in-house retail brand from {{Shree Ganesh Jewellery}}, has launched a fashionable light weight gold and diamond collection called {{‘GAJA Lites’}}.%% An extension of the brand GAJA, GAJA Lites is another exclusive addition from the house. Trendy and chic, the collection features specially crafted light pieces in gold and diamond aimed to suit the taste of the professional women of today.%% The collection is an assortment of tops, pendants, bracelets, neckpieces and rings in the weight range of 1-20 grams of 18-22 k gold with prices starting Rs.2000 onwards. With soaring gold prices, GAJA Lites is also an excellent alternative for the low-budget spenders and a value for money keepsake.%% A dedicated GAJA Lites showroom has also been launched at Vardaan Market, Kolkata. The collection will be available at all GAJA stores across India and at the Bharti retail outlets ‘Easy Day’ market formats in Bangalore and Mumbai.%% Commenting on the launch,{{ Mr. Nilesh Parekh}}, Chairman, {{Shree Ganesh Jewellery House Ltd}} said “GAJA Lites comes as a part of our brand extension and is also a key aspect of our domestic retail expansion. Our chief objective was to create a fashionable yet affordable collection for the women professionals who prefer minimal jewellery. With escalating prices of gold every day, consumers are also exploring viable options for buying jewellery since it is considered as an investment as well.”