The {{Gem & Jewellery Export Promotion Council}} (GJEPC) unveiled their new corporate Identity in the presence of Bollywood Diva{{ Sonam Kapoor}} – the brand ambassador for GJEPC, and{{ Rajiv Jain}}, Chairman, GJEPC. The new logo symbolizes the progress that the Indian gem & jewellery industry is making in the international domain as a provider of world class jewellery designs and moreover, establishing Brand India as a jewellery design destination.%% Speaking at the launch, Rajiv Jain, Chairman GJEPC said “The new logo is a calling of the times that herald India into the major league and define its presence as THE key player in the International markets thus establishing Brand India’s coming of age and its rightful place in the international arena as a sourcing and design hub for the world. So also the logo signifies all that is contemporary, stylish and blossoming of the Indian Jewellery market in the design sensibilities making the world its canvas.” %% The new logo is contemporary and stylish, redefining India’s face to the world as a design destination and takes its appeal to global standards of expertise and design excellence. ‘The bloom’ in the new logo signifies Genesis, Growth and creativity. The gradual growth of the petals corresponds to the growth of the gem & jewellery industry. The growth of the Indian Jewellery market takes a circular turn, which signifies growth not only within India but in foreign shores as well.%% Sonam Kapoor the brand ambassador for GJEPC, said while unveiling the logo “It is a pleasure to be a part of India’s rich heritage now taking contemporary form and making its mark on the world markets. The new logo’s significance is the face of the evolving design sensibilities of the country is a rightful and necessary progression for the GJEPC and I am flattered to be a part of this great unfurling of history that is going into making.” %% The new logo defines the new face of the Indian jewellery market to the rest of the world - contemporary, stylish and full of promise, living up to expectations of performance and growth.%%