{{Tanishq}}, one of India’s leading jewellery brand has announced the launch of its first ever co-creation activity{{ ‘My Expression’}}. The activity is an open-forall contest aimed to identify and reward the best creative minds across the country. Interested participants are requested to submit an idea for Mia – the new Working Women’s line and the top 10 finalists stand to win INR 1,00,000 each. The selected idea will be used to the next collection for{{ Mia}}.%% To participate, users should first register by visiting the website www.myexpression.tanishq.co.in, then login and submit ideas. After logging in, users choose to either enter text, or upload a picture or upload/paste the youtube link of their idea explaining your concept in detail. Once ideas are collected, through an online poll system, public will vote for their favourite ideas and the top ideas will make it to the Jury Selection round, after the end of which, the top 10 will win the cash prize of INR 1,00,000 each.%% A 3-member jury comprising eminent personalities will evaluate designs and ideas to shortlist top 10 winners. Members include Revathi Kant, GM – Design, Innovation and Development, Tanishq, Anaita Shroff Adajania, Fashion Director, Vogue India and Shimul Mehta Vyas, Mentor, Textile Apparel and Accessory Design, National Institute of Design (NID).%% The deadline to submit idea is on {{February 14, 2012}}. %%