DIAMOND Trading Company (DTC) announced it has linked up with India’s fashion diva Queenie Dhody as a clear sign that De Beers is seeking to reinvent its rough sales arm. %%Queenie Dhody, a national style icon, has launched a new magazine called ‘Haute’ in association with DTC, targeting high ticket spenders in India.%%According to reports, DTC’s managing director Varda Shine feels that Diamond Trading Company is proud to be a partner to Queenie’s endeavor to bring forth this high-end luxury and a host of international brands to the Indian HNW (High Net Worth). jewellery designs and other diamond information to the Super Elites in India.