Akshay Tritiya not only spells prosperity for gold purchasers, but also for manufacturers who supply the retail segment well in advance their share of goods. The prices of gold drive demand and  sales and who better than Somasundaram PR, Regional CEO, India at World Gold Council to comment on the auspicious occasion. Speaking on an optimistic note, he says, “As a major gold buying festival, we should see Akshaya Tritiya overcome barriers noted in the first quarter and provide further impetus to demand in the second quarter. Underlying consumer sentiment is improving, which should also prove supportive. The noticeable intensity of marketing efforts by players on the back of new digital and omni-channel retail strategies will positively impact demand during Akshaya Tritiya. Economic growth, combined with inflationary expectations, are poised to bolster gold purchase this festive season, however price volatility will act as a headwind.”

Manufacturers in the gems and jewellery sector share their joy on the auspicious occasion of Akshay Tritiya. Sandeep Sethi, Partner at Nine Jewellery reiterates, "Retailers have been stocking our designs for this auspicious gold buying festival. We are happy with the demand. Also note that the approaching wedding season too has retailers looking out for innovative wedding collections from us. We are happy since Akshay Tritiya sets the sales pace of the approaching auspicious festivals in the year and weddings." Abhishek Raniwala, Co-Founder & Creative Director at Raniwala 1881 says, “Doing the best at this moment puts you in the best place for the next moment. Akshaya Tritiya is one of the most auspicious days of the year and is said to bring fortune and goodness with it. We at Raniwala 1881 have always believed that how we respond to the present determines what our future will hold for us. It is on us on how we turn around our present into a better tomorrow and be the change we wish to bring,” and ends off with a greeting, “Wishing you a Happy Akshaya Tritiya!”